This is "THE" white. With a lot of weight of pure pigment, it doesn't get whiter than this.
All of our pigments are vegan and cruelty free. Made in the USA.
Ingredients: Aqua CAS #7732-18-5, Pigments, Glycerin CAS #56-81-5, Isopropyl Alcohol CAS #67-63-0 & Hamamelis CAS #84696-19-5